Publish a press release for free

The short answer

A release costs 19 € net (22,61 € gross) with us, once, with no subscription. There is no free route and there will not be one — that is a principle, not a promotion. The account itself is free; you pay only for publication.

If you specifically want to publish for free, the sections below show what you get for it and what you do not. If you publish here after all, you know what you are paying for.

What free portals actually deliver

Free press portals exist and they do what they promise: the release gets listed. What they usually do not do:

• Review. Without something in return, nobody can afford a review — your release sits next to everything else that was submitted for free.
• Make it findable. An archive in which every release is worth the same gives search engines no reason to show any particular one.
• Stay. Many free portals are no longer maintained, no longer accept submissions or disappear together with the releases. A link to a vanished release is no longer evidence of anything.
• Come without strings. Limits on links and images, advertising around the release, a limited retention period or a paid tier for anything beyond the basics are the norm.

Why links from press portals carry little weight

Links in press releases are placed by the sender, not editorially recommended. Google therefore requires portals to mark such links as sponsored or nofollow — and does not treat them as endorsements. The same applies here: every external link in a release carries rel="sponsored nofollow", regardless of plan.

Anyone who publishes a press release to obtain a backlink will not get it in the form they hope for anywhere — free or paid. What a release does deliver is something else: it is findable at a stable address, with company, date, contact and structured data, and it is found when someone searches for the company or the occasion.

Why free submission and review are mutually exclusive

Every release with us is reviewed: automatically for structure, substance, advertising share and legal issues, personally where needed. That review takes time — and it is the reason the archive works as a source.

Free submission attracts texts whose review and hosting cost money with nothing in return. A portal that wants both ends up in one of two places: it stops reviewing, or it funds the review with something else. That is why there is no free submission here — not as an entry point, not as an exception.

Who pays in the end with free offers

A portal has costs: servers, maintenance, moderation. If it does not take money from the sender, the money comes from somewhere else. The usual routes:

• Advertising next to and inside your release — the reader of your news sees other people's ads.
• The free tier as a funnel: image, link, visibility or retention are only available in the paid tier — the price arrives after sign-up.
• Your data: company and contact data from submissions is worth something to address brokers and distribution operators.
• The reader: without review your release sits next to spam, and that rubs off on every release in the archive — including yours.